Veredas is a promotional pocket guide where people can get special offers of some of the new gastronomic proposals of Tijuana. I collaborated with my brother, Carlos Olvera. He handled the logistics and I worked on the design. (identity, book design, illustrations, social media)

Tijuana is constantly growing in every sense and it’s attracting people from all over the world. We wanted to be that friendly voice that welcomes you to our city.

Veredas is meant to give a welcoming vibe. That’s the reason the colors are vibrant, the typography is bold, the copyright has a friendly tone, it’s bilingual and the illustrations are simple and easy to understand.

This first editions includes 21 places (craft beer, cocktails and food). The rules are simple: You choose the place you want to go and the place stamps your book, once you get the offer. This guidebook includes stories of the places, a map, comics and extra surprises.

This first edition is mainly editorial, but we also focused in social media.