I have over three years of experience working with brands in conceptualizing and creating unique design assets for their email strategy. Always making sure designs are optimized, innovative and an extension of the brand. (conceptualizing, design, animation)

Melt is not your ordinary gelato place. Melt is a fresh gelato place from Tijuana focused on the pint game. Each month they come up with a new flavor. They are dynamic, experimental, fresh and playful and the challenge was to create an identity that reflected that.

Lo de Adentro Importa is a podcast hosted by Lety Sahagún and Ashley Frangie. Every week they discuss with experts about the environment, so we can all be more informed and learn ways we can be more gentile with our planet. We ended up creating a vibrant, organic and educative design made to help listeners to understand these important issues.

Despertando is a daily 5 min podcast, produced by Dudas Media and created by Lety Sahagún and Ashley Frangie. This podcast helps you set a purpose for every day, helping you live a more conscious life. For this podcast, it was important to trasmit a positive attitude towards starting the day, so we created an identity that was vibrant, energetic and friendly. (Instagram posts, stories, reels)

This was a collaborative work. The logo was designed by Brianda Dávalos. I was in charge of the rest of the Branding.

Veredas is a promotional pocket guide where people can get special offers of some of the new gastronomic proposals of Tijuana. I collaborated with my brother, Carlos Olvera. He handled the logistics and I worked on the design. (identity, book design, illustrations, social media)

Tijuana is constantly growing in every sense and it’s attracting people from all over the world. We wanted to be that friendly voice that welcomes you to our city.

Veredas is meant to give a welcoming vibe. That’s the reason the colors are vibrant, the typography is bold, the copyright has a friendly tone, it’s bilingual and the illustrations are simple and easy to understand.

This first editions includes 21 places (craft beer, cocktails and food). The rules are simple: You choose the place you want to go and the place stamps your book, once you get the offer. This guidebook includes stories of the places, a map, comics and extra surprises.

This first edition is mainly editorial, but we also focused in social media.